Again I will talk about services, one in particular and of two phenomena associated with it. Today we talk about one of the few legal drugs in the world of snuff. The first phenomenon I find interesting note is the false belief that varieties "light" are healthier. And how the tobacco industry takes advantage of unconscious mental associations such as the whiteness is a symbol of health to enhance this effect. And the second is why when people decide to leave the snuff is placed in a bad mood, bad mood, or at least a possible explanation.
First things first, Ben Goldacre explains in his blog that in the UK are trying to completely eliminate brands of cigarette packets to avoid identification as we mentioned at the beginning: package markings or white with light colors = less bad. The industry has been selling the idea that snuff "light" is healthier from decades ago and quite successful at least as is evident from surveys and population studies show that among smokers is almost a fact facto "light" lead less risk of cancer and less addictive (though curiously, by virtue of being healthy, light smokers are much less willing to let , but smoke more cigarettes on average than those who smoke "normal"). So even though in some countries has been prohibited from using terms like "light" or "members mild" is still using the same type of claim in the colors and layout of the packets because the industry employs millions in marketing and know by heart the psychological effects of colors and images and feelings they evoke, in fact how the tobacco company Phillip Morris supports a document on how to advertise new products in a medium limited to: ".... much more "light" product presentation moves more toward the blue range to the target, because this is a color that clearly identifies with the cleanliness and health .. .
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| Presentation snuff brand "light." All white and blue. |
And despite being so clear and open the way these companies manipulate people's beliefs, emphasizing the creation and maintenance of a long-term addiction is life down the authorities head and shut up because tobacco companies are very powerful (look news on Morris lobby in Spain) plus taxes on snuff are important to fill the coffers. Yuck!
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| Grrrrr! |
And now slight change of pace, what happens when you finally decide to quit? as for what I have seen in some (many) of my friends @ s is that in some cases what happens is that the service simply changes its name now would be addiction anise candy, chocolate ... others, those who dare to face the bull bare-chested (but that is me being torero this paragraph and olé!) face, they and those who suffer from a bad mood is quite characteristic. But why this bad blood? The answer, as so often is in the brain (and it is clear to the experts that I mean the brain completito with his cerebellum and other brain writing but is more comfortable and sounds better). The brain is an organ with limited and when they are exercising a higher cognitive control in an area (in this case to avoid the temptation to smoke, others will eat the last slice of pizza or buy that pair of shoes that are out of budget) capacity is low available to put a lid on bad fumes. In this line there are a couple of studies, one 2007 in which scientists asked a group of people who avoid eating a chocolate donut for a few minutes, then turned to the damn insulting to the poor and obviously subject had not even had the donut to sweeten the palate endured less and responded more aggressively than those who ate the donut. On the other hand, is poorly documented and humor of the diet is more a study recently appeared shows that not only are more susceptible to bad mood but we are much more "in" anything that involves bad mood, which means that everything that we will attract more negative: they are films, thoughts and bad sides. Curious right? (I read The Frontal Cortex )
So as I see it, if you have thought about quitting or put you on a diet (although they I explained is not very likely to work) as best you can do to stop the bad mood is to spoil the tonsils and give a small prize from time to time, something like ... "Chocolate ice cream in the sunshine of spring?
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